File:Advertising expenditures - a game of strategy. (IA advertisingexpen1094540132).pdf
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Summary
[edit]Advertising expenditures : a game of strategy.
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| Author |
Riley, Francis Clair |
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| Title |
Advertising expenditures : a game of strategy. |
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| Publisher |
Monterey, California. Naval Postgraduate School |
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| Description |
The paper considers the problem of optimally allocating advertising funds from a game theory point of view. Two basic models are presented and then expanded upon. These models are simply structured having originated from work done on the Colonel Blotto Game in the early 1950's. A prime objective of the paper is to briefly review representative examples of work previously done in this area and indicate the possible direction of future research. One of the more interesting extensions of the basic model is the development of a relation between the amount of money spent on advertising and profit. Subjects: ADVERTISING |
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| Language | English | |
| Publication date | October 1969 | |
| Current location |
IA Collections: navalpostgraduateschoollibrary; fedlink |
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| Accession number |
advertisingexpen1094540132 |
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| Source | ||
| Permission (Reusing this file) |
This publication is a work of the U.S. Government as defined in Title 17, United States Code, Section 101. Copyright protection is not available for this work in the United States. | |
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| This file has been identified as being free of known restrictions under copyright law, including all related and neighboring rights. | ||
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| Date/Time | Thumbnail | Dimensions | User | Comment | |
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| current | 00:13, 28 August 2020 |  | 1,275 × 1,650, 53 pages (1.98 MB) | Fæ (talk | contribs) | FEDLINK - United States Federal Collection advertisingexpen1094540132 (User talk:Fæ/IA books#Fork8) (batch 1000-3000 #118274) |
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