File:NLC416-10jh006234-53380 工商美術.pdf

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工商美術   (Wikidata search (Cirrus search) Wikidata query (SPARQL)  Create new Wikidata item based on this file)
Author
蕭劍青著
image of artwork listed in title parameter on this page
Title
工商美術
Publisher
世界書局
Description

包括商業美術、工藝美術兩部分,分25章。論述工商美術的範圍、實用價值及經濟價值。書末附:商業美術畫、美術字、圖案畫

目錄
商業美術之部
第一章 商業美術是什麼
第二章 商業美術的重要性
第三章 商業美術的範圍
平面美術
立體美術
混合美術
裝飾美術
廣告美術
陳列美術
第四章 商業美術美的原則
本質與名稱
名稱與輪廓
輪廓與裝飾
第五章 用具與色彩
用具
色彩
色彩的混合
色感的傾向
變色的配合
三色的配合
四色的配合
第六章 人類對顏色的嗜好性
顏色嗜好在年齡性別上的分別
人類民族對顏色的嗜好
各地風俗習慣對顏色的嗜好
季候影響對顏色的嗜好
第七章 一般基本畫法
平點及滅點
主點及正規畫法
離點及角視畫法
平方形透視畫法
立方體透視畫法
圓邊透視的畫法
進行距離畫法
進行高度畫法
第八章 光與影的畫法
光線的區別
光線須有適當之度
光線宜求適當的方向
光力強弱和物體明暗的關係
陰影畫法
回光畫法
倒影和折光
定光原發和顏色受光的變化
第九章 構圖法
物體形勢穩固法
骨格法及輪廓
調子的研究
布置及虛實法
主賓辨別法
配景法
第十章 設色的研究
設色和雅俗的關係
調色和水份的關係
設色防弊法
設色統一法
渲染法
潤刷法
混合敷色法
色彩對比的研究
第十一章 平面商業美術繪製法
美術字的寫法
店門廣告的繪製常識
印刷美術的繪製常識
噴霧廣告與裝飾
壁畫與巨幅廣告的製法
第十二章 立體商業美術的製法
裝飾的立體美術——枱飾,陳列用具,燈柱牌樓, 紙
廣告的立體美術——櫥窗,立體布景,招牌,燈牌
第十三章 活動廣告的製法
用具
機輪的構造
動點的構造
畫面的注意
第十四章 電光廣告
燈光與情感
燈光與裝飾
電燈廣告
霓虹燈
幻燈廣告
第十五章 攝影廣告
以商品為主的攝影
以商品為實的攝影
第十六章 商業美術與印刷製版的常識
木刻
石印
鋅版
銅版
三色版
橡皮版
第十七章 排版常識
工藝美術之部
第一章 工藝美術是什麼
第二章 工藝美術必具的原則
美的原則
實用原則
第三章 圖案的最近趨向
第四章 便化法
第五章 模樣的分類
繪畫模樣
紋樣模樣
混合模樣
第六章 平面模樣的組織法
適合及華紋組織法
邊緣模樣組織法
二方連續組織法
四方練續組織法
第七章 圖案色彩
第八章 立體圖案的研究
器體分類法
器體的基本形
器體各部的相稱
形狀對情感的影響
器物形體的組織法
器體的裝飾法
附 商業美術畫
美術字的寫法
圖案畫

Language Chinese
Publication date 民國29[1940]
Source
institution QS:P195,Q732353
(民國時期文獻 民國圖書)
館藏信息
InfoField
MG/J524
主題
InfoField
工藝美術-商業
中圖分類
InfoField
J524
載體形態
InfoField
320頁

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Public domain
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According to copyright laws of the People's Republic of China (with legal jurisdiction in the mainland only, excluding Hong Kong and Macao), amended November 11, 2020, Works of legal persons or organizations without legal personality, or service works, or audiovisual works, enter the public domain 50 years after they were first published, or if unpublished 50 years from creation. For photography works of natural persons whose copyright protection period expires before June 1, 2021 belong to the public domain. All other works of natural persons enter the public domain 50 years after the death of the creator.
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current22:31, 19 June 2023Thumbnail for version as of 22:31, 19 June 20231,043 × 1,300, 336 pages (8.77 MB)PencakeBot (talk | contribs)Upload 工商美術 (1/1) by 蕭劍青著 (batch task; nlc:data_416,10jh006234,53380; 民國圖書.5; 工商美術)

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