File:NLC416-09jh004444-41041 商業英語.pdf

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商業英語   (Wikidata search (Cirrus search) Wikidata query (SPARQL)  Create new Wikidata item based on this file)
Author
馬文元編
image of artwork listed in title parameter on this page
Title
商業英語
Publisher
開明書店[發行者]
Description

分商業書信的寫法、商業文件、商業會話等8章

目錄
第一章 概論
ⅰ 什麼是商業英語?
ⅱ 商業英語的要點
a 用字的選擇
b 句子的構造
c 文字的分段
第二章 商業書信的寫法
a 正確
b 明白
c 簡潔
d 完全
e 有禮貌
ⅱ 書信的構造
a 發端
b 受信人名稱住址
c 尊稱
d 本文
e 謙稱
f 簽字
g 引證符號、附件、和附註
h 標準的書信格式
ⅲ 信封的寫法
第三章 商業書信的種類
ⅰ 普通書信
a 詢問及回覆
b 訂購及承辦貨物信
c 電報
ⅱ 特殊事件的書信
a 自薦信
b 調查信
c 保薦信
d 介紹信
ⅲ 技巧的書信
責問和辯答
ⅳ 信用信和收賬信
ⅴ 推銷信
a 引起注意
b 發生興趣
c 喚起欲望
d 決定行動
第四章 商業文件
ⅰ 發票
ⅱ 售貨清單和往來賬
ⅲ 配貨單
ⅳ 銀錢收據
ⅴ 期票
ⅵ 支票
a 命令支票
b 付來人支票
c 橫線支票
ⅶ 匯票
ⅷ 銀行存款單
ⅸ 賣契
ⅹ 委任狀
ⅹⅰ 履曆書
ⅹⅱ 合同
第五章 商業新聞
ⅰ 銀洋錢市
ⅱ 匯兌
a 國內匯兌
b 國外匯兌
ⅲ 銀市
a 大條銀市
b 銀市新聞的舉例
c 平衡稅
d 海關金單位
ⅳ 金市
a 標金行市
b 標金新聞的舉例
ⅴ 證券市
a 國內公債的行市
b 證券新聞的舉例
ⅵ 棉紗市
ⅶ 廿三年份上海對外貿易表
ⅷ 廿三年份金銀條塊進出口表
第六章 廣告
ⅰ 廣告的定義
ⅱ 廣告的重要媒介
ⅲ 廣告的功用
ⅳ 廣告的標題和標語
a 標題
b 標語
ⅴ 廣告的體裁
a 注意人生利益的體裁
b 故事式
c 詢問式
d 命令式或感嘆式
e 原理式
f 理由式
g 情感式
h 說明式
i 證明式
ⅵ 分類廣告
ⅶ 揭示用文
a 商店公司用文
b 公園用文
c 會場及戲院車站等用文
d 雜項用文
第七章 商業會話
ⅰ 應酬語
ⅱ 聽不清楚的時候
ⅲ (謝謝)
ⅳ 道歉
ⅴ yes與no
ⅵ 電話
ⅶ 英語與美語
ⅷ 商業會話的舉例
ⅸ 商業會話中常用的短句
第八章 商業簡語表
商業簡語表
記號

Language Chinese
Publication date 民國29[1940]
Source
institution QS:P195,Q732353
(民國時期文獻 民國圖書)
主題
InfoField
英語-商業
中圖分類
InfoField
H319.4
載體形態
InfoField
216頁

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Date/TimeThumbnailDimensionsUserComment
current23:42, 10 June 2023Thumbnail for version as of 23:42, 10 June 2023770 × 1,097, 229 pages (5.33 MB)PencakeBot (talk | contribs)Upload 商業英語 (1/1) by 馬文元編 (batch task; nlc:data_416,09jh004444,41041; 民國圖書.5; 商業英語)

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