File:Seen in Germany (1902) (14783643325).jpg

Identifier: seeningermany00bakerich (find matches)
Title: Seen in Germany
Year: 1902 (1900s)
Authors: Baker, Ray Stannard, 1870-1946
Subjects: Germany -- Social life and customs
Publisher: London, Harper
Contributing Library: University of California Libraries
Digitizing Sponsor: MSN

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er stingsthe dignity of your American. The German has not reached the point of revoltagainst advertising. Like everything else, advertisingis limited by law ; the cities provide certain largewooden columns at street intersections upon whichplacards may be pasted, and the streets are not dis-figured by dead-walls bearing patent-medicine adver-tisements. One coming into New York or any otherAmerican city must perforce be impressed with thevirtues of somebodys soap or pain-killer painted inletters that seem to fill the landscape, and in Londonthe trams and buses are one mass of traveling adver-tisements. This disfigurement is unknown in Ger-many, and yet the Germans have their own effectivemethods of proclaiming the excellence of their wares.Look at the gimcrack toy which your boy is playingwith, and you will find upon it the words, Made inGermany, and if you travel in Germany you willfind that you are very persistently plied with circularsand pamphlets by post and otherwise. Last summer
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1 s5 24 Seen in Germany Barnunis circus visited Germany for the first time,and brought with it American methods of advertis-ing. I am not exaggerating when I say that Barnumparalyzed the Germans, — both paralyzed and scan-dalized them. They did nt think it possible for anybusiness enterprise to make so much noise; it waspositively undignified. For Barnum bought up store-windows and store-fronts by the hundreds, and hisenormous colored prints, such as had never beforebeen seen in Germany, told the wonders of the showto gaping multitudes. They disapproved of all this,but they went to the show. I heard complaintsafterwards that the circus was too big; they, felt thatthey were losing money when there were perform-ances in three rings, and they could see only oneat a time. The Germans, as a rule, disapprove of all for-eigners, especially the English and French, and dur-ing our Spanish war they hated us most ardently. Idont know that the Germans are peculiar in thisrespect; every

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