File:Miranda Kerr (8450855008) (cropped).jpg

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David Jones AW13 Fashion Launch: Sydney, Australia - 6th February 2013...

A good dose of Australia's social set gathered to watch top line models including Miranda Kerr and Megan Gale strut at David Jones' Elizabeth Street store from around 7pm this evening.

Thirty-seven designers including Alex Perry, Collette Dinnigan and Zimmerman showcased over 230 looks alongside DJs runway debutants, Ellery, Rachel Gilbert and Banjo and Matilda.

Dual tone colours and prints featured heavily throughout the evening while lace and leather made a big comeback.

The 175-year-old retailer has reluctantly embraced new technologies to lift struggling sales and this year's event was livestreamed (via the internet) for the benefit of those who missed out on one of the show's exclusive tickets.

David Jones' group executive of merchandise Donna Player said those who couldn't attend could keep track of what was happening on social media.

"Customer viewing parties are a first and there will be stylists there as well. They can watch the livestream from Sydney, drink champagne and participate in the whole event even though they aren't physically here," she told Murdoch owned The Telegraph.

"It's bringing social media back to that whole tactile experience because they are able to buy the clothes straight away, the majority of those looks are in store immediately."

Well done to everyone involved in the success of the event. Now to wait and see if it makes a difference to the bottom line of the high end retailer.

David Jones talent: Napoleon Perdis Sophie Clarke- David Jones, General Manager shoes and Accessories Donna Player – David Jones, Group Executive, Merchandise Deb Foreman- David Jones, General manager of Menswear David Jones fashion family ( includes all fashion designers stocked at David Jones)

David Jones ambassadors and models: Miranda Kerr Jason Dundas Jessica Gomes Samantha Harris

Websites

David Jones official website www.davidjones.com.au

David Jones 'Fashion Launch' official website fashionlaunch.davidjones.com.au

Eva Rinaldi Photography

www.evarinaldi.com
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Source Miranda Kerr
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Eva Rinaldi  (1971–)  wikidata:Q37885816
 
Eva Rinaldi
Description Australian photographer and actress
Date of birth 16 November 1971 Edit this at Wikidata
Location of birth Sydney Edit this at Wikidata
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creator QS:P170,Q37885816
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Date/TimeThumbnailDimensionsUserComment
current07:13, 9 October 2020Thumbnail for version as of 07:13, 9 October 2020417 × 522 (197 KB)The9Man (talk | contribs)File:Miranda Kerr (8450855008).jpg cropped 58 % horizontally, 65 % vertically using CropTool with lossless mode.
07:07, 9 October 2020Thumbnail for version as of 07:07, 9 October 2020386 × 415 (150 KB)The9Man (talk | contribs)File:Miranda Kerr (8450855008).jpg cropped 61 % horizontally, 72 % vertically using CropTool with lossless mode.

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