File:LOreal Paris Intelligent Color Experience. (10578044506).jpg

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Description	On October 30, 2013, L'Oreal Paris introduced an interactive kiosk into the New York City Subway station at 5 Av-Bryant Park. The kiosk uses a series of cameras to detect the colors in a user's outfit and picks out the most prominent and related color palettes, then recommends L’Oréal Paris products to match and allows a purchase. The MTA is watching this pilot project closely to determine whether similar "virtual retail" or "etailing" can be replicated and scaled up within the subway system. In this photo, model Coco Rocha demonstrates how to use the machine. Photo: MTA New York City Transit / Marc A. Hermann
Date	30 October 2013, 10:54
Source	L'Oreal Paris Intelligent Color Experience. Uploaded by tm
Author	Metropolitan Transportation Authority of the State of New York

Camera location	40° 45′ 14.31″ N, 73° 58′ 56.25″ W	View this and other nearby images on: OpenStreetMap	40.753975; -73.982291

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This image, originally posted to Flickr, was reviewed on 26 December 2013 by the administrator or reviewer File Upload Bot (Magnus Manske), who confirmed that it was available on Flickr under the stated license on that date.

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	Date/Time	Thumbnail	Dimensions	User	Comment
current	18:31, 26 December 2013		898 × 1,157 (588 KB)	File Upload Bot (Magnus Manske) (talk \| contribs)	Transferred from Flickr by User:tm

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File:L'Oreal Paris Intelligent Color Experience. (10578044506).jpg (file redirect)

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- L'Oréal

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This file contains additional information such as Exif metadata which may have been added by the digital camera, scanner, or software program used to create or digitize it. If the file has been modified from its original state, some details such as the timestamp may not fully reflect those of the original file. The timestamp is only as accurate as the clock in the camera, and it may be completely wrong.

Camera manufacturer	NIKON CORPORATION
Camera model	NIKON D4
Exposure time	1/125 sec (0.008)
F-number	f/5.6
ISO speed rating	800
Date and time of data generation	10:54, 30 October 2013
Lens focal length	120 mm
Credit/Provider	MTA New York City Transit
Headline	L'Oreal Paris Intelligent Color Experience.
Image title	L'Oreal Paris, in partnership with MTA New York City Transit, R/GA, and CBS Outdoor launched the L'Oreal Paris Intelligent Color Experience kiosk at the 42 St.-Bryant Park station on Wed., October 30, 2013. The interactive display analyzes the colors in a person's wardrobe and makes cosmetic recommendations, which can then be purchased on the spot. Fashion model Coco Rocha was on hand to demonstrate the process.Photo: Marc A. Hermann / MTA New York City Transit
Author	Photographer, Marc A. Hermann
City shown	Manhattan
Width	3,280 px
Height	4,928 px
Bits per component	8 8 8
Pixel composition	RGB
Orientation	Normal
Number of components	3
Horizontal resolution	200 dpi
Vertical resolution	200 dpi
Software used	Adobe Photoshop CS6 (Macintosh)
File change date and time	13:22, 30 October 2013
Y and C positioning	Co-sited
Exposure Program	Manual
Exif version	2.3
Date and time of digitizing	10:54, 30 October 2013
Meaning of each component	Y Cb Cr does not exist
Image compression mode	4
APEX shutter speed	6.965784
APEX aperture	4.970854
APEX exposure bias	0
Maximum land aperture	4 APEX (f/4)
Metering mode	Pattern
Light source	Unknown
Flash	Flash fired, strobe return light detected, compulsory flash firing
DateTime subseconds	90
DateTimeOriginal subseconds	90
DateTimeDigitized subseconds	90
Supported Flashpix version	1
Color space	sRGB
Sensing method	One-chip color area sensor
File source	Digital still camera
Scene type	A directly photographed image
Custom image processing	Normal process
Exposure mode	Manual exposure
White balance	Auto white balance
Digital zoom ratio	1
Focal length in 35 mm film	120 mm
Scene capture type	Standard
Scene control	Low gain up
Contrast	Normal
Saturation	Normal
Sharpness	Normal
Subject distance range	Unknown
GPS tag version	2.3.0.0
Copyright status	Copyrighted
Rating (out of 5)	0
Province or state shown	NY
Country shown	USA
IIM version	3
Urgency	0

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File:LOreal Paris Intelligent Color Experience. (10578044506).jpg

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