File:Digital Screen Rendering (37326894452).png
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Digital_Screen_Rendering_(37326894452).png (640 × 425 pixels, file size: 574 KB, MIME type: image/png)
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| Description |
English: The Metropolitan Transportation Authority has awarded OUTFRONT Media the right to advertise in subways, buses and commuter railroads, including concessions for traditional and digital advertising throughout the entire MTA network. The award calls for OUTFRONT to create an extensive network of 14,000 digital screens that provide both advertising and customer communications to be placed in stations and on platforms, replacing paper advertisements, and over 35,000 additional screens to be installed on a combination of Metro-North, Long Island Rail Road and New York City Transit train cars. The screens will be purchased by OUTFRONT. Traditional static advertising will be significantly reduced as the new digital advertising screens are deployed. This new digital network will serve as an additional platform for revenue-generating advertising, while at the same time giving the MTA additional ways to communicate real time next train/bus, track information, service status, and planned service changes to customers through individually-addressable screens. OUTFRONT is obligated to install over 17,000 screens by the end of 2019 and over 80% of the screens by 2022, and has committed to accelerate the overall installation schedule where feasible. |
| Date | |
| Source | https://www.flickr.com/photos/mtaphotos/37326894452/in/photostream/ |
| Author | Metropolitan Transportation Authority of the State of New York |
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This image was originally posted to Flickr by MTAPhotos at https://flickr.com/photos/61135621@N03/37326894452. It was reviewed on 7 October 2017 by FlickreviewR and was confirmed to be licensed under the terms of the cc-by-2.0. |
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| Date/Time | Thumbnail | Dimensions | User | Comment | |
|---|---|---|---|---|---|
| current | 02:03, 6 October 2017 | | 640 × 425 (574 KB) | Davidng913 (talk | contribs) | User created page with UploadWizard |
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