File:Belle of the Ball (4501047991).jpg
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[edit]DescriptionBelle of the Ball (4501047991).jpg |
With camera in hand as a prop, I got in before the crowd while Channel 7 News was filming in the background, and each car company prepped their vehicle for display. The <a href="http://peec.stanford.edu/events/2010/ElectricCarEvents.php" rel="nofollow">EV showcase</a> included cars from Daimler (Fuel Cell), Honda (PHEV seen here), Pi Mobility (eBike), Tesla (pure EV seen here), Toyota (PHEV), VW (Fuel Cell), and an AC Propulsion eBox from PG&E's fleet. Photo of the Fuel Cell cars below. Interesting talk today from Bob Bienenfeld, Snr Mgr, Environment and Energy Strategy, HONDA, who led Insight vehicle development, the first hybrid in the U.S.: “How do consumers make choices? SUVs tried to look rugged, but they weren’t. These vehicles were our avatars – our representation of ourselves. How about the Hybrid vehicle brand associations? April 2006 study. Our Hypothesis: socio-political values differ more than traditional car brand values Sure enough: Gas car drivers: middle of road, Hybrid owners: liberal Prius: just more extreme on each of these views What are you concerned about? Civic hybrid: 44% said dependence on foreign oil Prius: climate change Why did you buy your hybrid? Civic: 54% answered “access to carpool lane” (!), 39% gas efficiency Prius: 3% access to carpool lane , 51% gas efficiency Distinctive look for their car. It’s a Prius. It’s not even a Toyota. Define their identity. We are not used to developing cars with such a rich array of attributes, such as “ giving a big middle finger to Exxon.” Cachet – part of a club. As political issues wax and wane, the interest for these cars do too. We see an 86% correlation between the sales volume of hybrids and the price of gasoline. Typical gas car emits a pound of CO2 per mile driven. Honda Civic CNG is a 25% reduction in CO2. Great. But regulatory direction is an 80% reduction in tons, which requires a 90% reduction in intensity. So CNG is not enough. We like to talk about technology, but nobody wants to talk about a customer because nobody understands the customer. We only have 3% penetration of hybrids in the new vehicle market, and much less in the rolling stock.” |
Date | |
Source | Belle of the Ball |
Author | Steve Jurvetson from Los Altos, USA |
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This image was originally posted to Flickr by jurvetson at https://flickr.com/photos/44124348109@N01/4501047991. It was reviewed on 5 January 2022 by FlickreviewR 2 and was confirmed to be licensed under the terms of the cc-by-2.0. |
5 January 2022
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current | 22:12, 5 January 2022 | 5,361 × 3,257 (4.89 MB) | ToyitomaOda (talk | contribs) | Transferred from Flickr via #flickr2commons |
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This file contains additional information such as Exif metadata which may have been added by the digital camera, scanner, or software program used to create or digitize it. If the file has been modified from its original state, some details such as the timestamp may not fully reflect those of the original file. The timestamp is only as accurate as the clock in the camera, and it may be completely wrong.
Camera manufacturer | Canon |
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Camera model | Canon EOS 5D Mark II |
Exposure time | 1/30 sec (0.033333333333333) |
F-number | f/2.8 |
ISO speed rating | 800 |
Date and time of data generation | 14:49, 7 April 2010 |
Lens focal length | 16 mm |
JPEG file comment | AppleMark |
Orientation | Normal |
Horizontal resolution | 72 dpi |
Vertical resolution | 72 dpi |
Software used | QuickTime 7.6.6 |
File change date and time | 18:22, 7 April 2010 |
Y and C positioning | Co-sited |
Exposure Program | Normal program |
Exif version | 2.2 |
Date and time of digitizing | 14:49, 7 April 2010 |
Meaning of each component |
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APEX shutter speed | 5 |
APEX aperture | 3 |
APEX exposure bias | 0 |
Metering mode | Pattern |
Flash | Flash did not fire, compulsory flash suppression |
DateTime subseconds | 59 |
DateTimeOriginal subseconds | 59 |
DateTimeDigitized subseconds | 59 |
Supported Flashpix version | 1 |
Color space | sRGB |
Focal plane X resolution | 3,849.2117888965 |
Focal plane Y resolution | 3,908.1419624217 |
Focal plane resolution unit | inches |
Custom image processing | Normal process |
Exposure mode | Auto exposure |
White balance | Auto white balance |
Scene capture type | Standard |
GPS tag version | 2.2.0.0 |