File:Bell telephone magazine (1922) (14569403357).jpg

Identifier: belltelephonemag00vol2930amerrich (find matches)
Title: Bell telephone magazine
Year: 1922 (1920s)
Authors: American Telephone and Telegraph Company American Telephone and Telegraph Company. Information Dept
Subjects: Telephone
Publisher: (New York, American Telephone and Telegraph Co., etc.)
Contributing Library: Prelinger Library
Digitizing Sponsor: Internet Archive

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fully justified the ex- books,pense and time invested. One more step in lining up sights on the bulls- Selling and Servicing Classifiedeye of perfection Advertising bince completed calls are the breadand butter of the telephone business, Odds of more than nine to one (es-directory people shoot for 100 per tablished through usage surveys) say that you recently usedthe Yellow Pages tolocate something youneeded. The ease andspeed with which youfound it were no coinci-dence. It resulted fromjoint planning by theYellow Page advertis-ing representatives andthe business customersthey interviewed. Theformer, about 2,500specially trained rep-resentatives, completeover 3^ million inter-views each year. Their job is to make the Yel-Newcomers in training for directory compilation. Thor- i„„, porT~c „rorL- forougn knowledge oj the job promotes self-reliance and leads Uy ,, 1 to good working habits. Ere long, any book they read >ou> *ou may be awill be free of errors buyer or a seller.
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1951-52 Great Books from Little Listings Grow 269

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