File:NLC416-15jh000201-82090 廣告學.pdf

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Original file (835 × 1,218 pixels, file size: 4.52 MB, MIME type: application/pdf, 138 pages)

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廣告學   (Wikidata search (Cirrus search) Wikidata query (SPARQL)  Create new Wikidata item based on this file)
Author
劉葆儒著
image of artwork listed in title parameter on this page
Title
廣告學
Publisher
中華書局
Description

目錄
第一章 導言
第一節 廣告的意義
第二節 廣告的心理根據
第三節 各種廣告同廣告媒介物
第四節 廣告的八成
第二章 引起注意
第一節 注意的界說
第二節 注意的原因
第三節 注意的定律
第四節 引起注意的方法
第三章 保持注意
第一節 保持注意的必要
第二節 保持注意的要務
第三節 保持注意的方法
第四章 堅定聯念
第一節 何以要堅定聯念
第二節 聯念的定律
第三節 如何可以堅定聯念
第五章 激起反應
第一節 激起反應的重要
第二節 反應的情形同廣告上的應用
第三節 長路陳訴同短路陳訴的用法

Language Chinese
Publication date 民國二十五年[1936]
Source
institution QS:P195,Q732353
(民國時期文獻 民國圖書)
館藏信息
InfoField
MG/F713.8/5
主題
InfoField
廣告學
中圖分類
InfoField
F713.80
載體形態
InfoField
124頁

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current23:14, 11 June 2023Thumbnail for version as of 23:14, 11 June 2023835 × 1,218, 138 pages (4.52 MB)PencakeBot (talk | contribs)Upload 廣告學 (1/1) by 劉葆儒著 (batch task; nlc:data_416,15jh000201,82090; 民國圖書.8; 廣告學)

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